Ian is a commercially astute and strategic business development professional, bringing over 20 years of senior Sales and Marketing leadership experience within the Hotel industry. He has grown through the ranks starting as a Sales Executive in an International city centre hotel, consistently delivering strong results for both corporate brands and independent operators, with a proven ability to lead, motivate and develop high-performing teams and drive business growth.
Ian’s approach is rooted in energy, enthusiasm, and focus, enabling him to build lasting relationships with internal stakeholders and external clients alike. He thrives in both strategic and analytical environments, using data-driven insights to enhance sales efficiency and revenue generation. His leadership style combines deep industry knowledge with a collaborative mindset, ensuring alignment across business functions and fostering a culture of continuous improvement.
Ian has developed his core competencies with Malmaison & Hotel Du Vin, Hand Picked Hotels and The Belfry Hotel & Golf Resort and his key areas of support include Strategic Sales and Business Development Planning, Market Analysis, Sales Optimisation, Sales Culture Development, Team Leadership, Client Relationship Management, Performance Management, and Strategic Local Marketing. With a focus on delivering measurable results in competitive markets, he remains committed to excellence in every project he undertakes.
What’s your career highlight to date?
Being able to say that I’ve worked with iconic hoteliers like Ken McCulloch the creator of Malmaison. An absolute hospitality legend and terrific character!
When did you fall in love with hospitality?
I fell in love with hospitality when I was 17 and had a year off before going to university. I worked at The Lords of the Manor in the Cotswolds. A stunning hotel with an inspiring GM at the time, Richard Young. I learned so much about wine and F&B and knew I wanted to be in hotels as a career.
What’s the next big thing in hospitality?
I hope the next big thing is greater support from the Government for our amazing industry, which is being squeezed like so many others. It’s a tough environment to be in at the moment.